The exact rules of the name you can use vary from state to state and from country to country. Before proceeding, you should check with your local business authority. In some states, you can either use part of your name or your full name and a description of the services you provide. If you intend to use more than one person in the title of the business or if you are just using your first name, for example John's Radioshack, then you must start a DBA.

Filing a DBA allows you to use a typical business name without the need for a legal entity, such as that used in a corporation or a partnership, or a limited liability company (LLC). Filing a DBA also allows you to open up a business phone listing and a business checking account under your business name. It is the least expensive way to do business under a legal business name. One of the main benefits of a DBA is the cost saving aspect. If you intend to open a chain of businesses, you can set up a corporation with a general name (sole proprietorship)and then start a DBA for all the other businesses in your chain. It is a very expensive process to file and maintain one business at a time, but the DBA costs a fraction of the price when filing and can help you control costs as you expand your business.When you start a DBA you are considered a sole proprietorship (doing business as yourself).

The process of filing a DBA varies from state to state. In some states, you must register your assumed name with the Secretary of State or some other state agency. Registration is also handled in some states at the county level. Each county may have different forms and fees for registering a DBA (doing business as). The process is quite simple; first think of a couple business names you would like to operate under and then call Chapter Group at 866-595-6915 to complete the application. Some states may also require you to publish in a newspaper that you are now doing business under an assumed business name. The correct use of a DBA can be turned into a successful branding tool for very little cost. The most important thing to remember when filing a DBA is to pick a great and memorable name. For assistance in choosing a name or to start a DBA please contact Chapter Group at 866-595-6915.